Punaha
They say the most sustainable garment is the one already in your wardrobe, and that has led us to our very first effort in creating a collection of handmade Upcycled Sarees. Elaborate and extravagant weddings and festivities have always been a part of our culture. And a big part of this euphoria is the illustrious, colourful, celebrated attire! Sarees are the epitome of positive emotions that have lived with us in the back of our minds - and eventually in the back of our cupboards, and here was a wonderful opportunity to share those memories with others.
This campaign is about reuse/repurpose/refashioning and we are very grateful to a lot of our friends and well-wishers who donated their lovely sarees to work with.
Proceeds from this campaign will be utilised for our research activities at the Foundation that mainly involve lifecycle analysis of discarded items.
Please contact us on +91 9922950761/ +91 9689098209 or mail us on sonali@studioalternatives.com for buying the sarees.
Mustard chanderi cotton saree with banarasi brocade palla & border. (P1) SOLD
Material -chanderi cotton & pure brocade.
Party wear - INR 8000
Purple saree with two toned brocade border and palla. (P2) SOLD
Material- Cotton & synthetic
Party wear- INR 6500
Lightweight rama green cotton saree with brocade border. (P3)
Material - cotton
Occasional wear - INR 6000
Green cotton chanderi saree with abla and tassels. (P4)
Material - cotton
Party wear - INR 5000
Pink light weight saree with bandhani border and tassels.(P5)
Material - cotton & synthetic
Casual wear- INR 4000
Mustard saree with pink border. (P6)
Material - Silk
Party wear - INR 6500
Patchwork saree with brocade border and tassels. (P7)
Material - Cotton & synthetic
Party wear - INR 6500
Light weight indigo saree with patchwork palla and tassels.
(P9) SOLD
Material - cotton
Occasional wear - INR 5500
Brown light weight saree with abla work all over and indigo border. (P8)
Material - cotton & synthetic.
Casual wear - INR 4500
Black cotton saree with silk palla and tassels. (P10)
Material - cotton & silk
Party wear - INR 4500.
Light weight blue saree with yellow brocade border and palla. (P11)
Material - Synthetic & Brocade silk
Party wear - INR 6500
Light weight tomato red saree with blue silk border and palla. (P12)
Material - cotton and silk
Occasional wear - INR 6500
Light weight blue and brown half and half saree with tassels. (P13)
Material - cotton
Casual wear - INR 4000
Light weight green saree with patchwork palla. (P14)
Material - synthetic cotton
Occasional wear - INR 5000
Campaign Credits:
Partner for Upcycling Sarees: Raavi
Photography: Ruhani Studios
Campaign promotion clip
Edit & Colour Correction. Makarand Dambhare
Photography Ruhani Studios
Video Shoot: Hemant Kudale
Shoot Support: Ketki Kulkarni
Voiceover Artist: Pallavi Paranjape
Recording at: AK Recording Studio
Royalty free music from Bensound
All the wonderful women who became an integral part of this campaign.
Arti Kirloskar
Shalan Dhanawle
Mrinmayee Godbole
Sadhana Bhagwat Ksdam
Amita Deshpande
Sanam Gandhi
Dipashree Wani
Parna Pethe
Antje Bauer
Apurva Joshi
Sayali Bhagli-Damle
Sheetal Patil
Pratibha Joshi
Kanchan Bokil
Gitanjali Chaturvedi